
Watercolour Storybook
Soft washes and tender light, the classic picture-book feeling, painted warm.
Often chosen for: Birthday, Anniversary, New baby, Mother's Day, Valentine's Day, Grandparents, Wedding, Memorial
CHOOSING A STYLE
Twenty-four is a lot to hold in your head at once. This page sorts them into five families, says plainly what each family is good at, and shows which occasions tend to call for which style. Read it end to end, or jump to the table.
Most people arrive with a feeling rather than a style name. These three questions turn the feeling into a shortlist, usually of two or three.
A four year old and a grandparent are not looking at the same picture. Bright, rounded art holds a small child's attention. Softer, quieter art is what an adult keeps on a shelf. If the book is for a couple, think about whose taste is louder.
A book that lives on a coffee table gets looked at by visitors. One that lives by a bed gets looked at by one person, at night, for years. Bold styles carry a room. Muted ones age better in a quiet corner.
The illustrations are generated from the photos you send, so the source matters. Clear, well lit faces give every style something to work with. Older, grainy or low light photos suit the painted and sketched styles better than crisp 3D or flat vector, where a face has nowhere to hide.
Every style sits in at least one of these, and several sit in two. The family tells you the register: how loudly the book speaks, and who it is speaking to.
Warm light, soft edges, faces treated kindly. These are what people pick for anniversaries, weddings, and the books they are slightly nervous about giving.

Soft washes and tender light, the classic picture-book feeling, painted warm.
Often chosen for: Birthday, Anniversary, New baby, Mother's Day, Valentine's Day, Grandparents, Wedding, Memorial

Loose brushwork and dappled light, as if your story were painted en plein air.
Often chosen for: Anniversary, Mother's Day, Valentine's Day, Grandparents, Wedding, Memorial

Delicate graphite drawing, intimate and quiet, like pages from an artist's sketchbook.
Often chosen for: Memorial, Young readers

Flowing lines, floral borders and gilded elegance from the Belle Époque.
Often chosen for: Mother's Day, Wedding

Velvety soft pastel strokes, dreamy blended colour and gentle grain.
Often chosen for: New baby, Mother's Day

Delicate anime style, sparkling eyes, soft blush and a romantic glow.
Often chosen for: New baby, Valentine's Day

Elegant continuous-line drawings, modern, intimate and gallery-worthy.
Often chosen for: Wedding
Rounded shapes and strong colour, the kind of page a small child points at. Built to survive being read out loud forty times.

Soft washes and tender light, the classic picture-book feeling, painted warm.
Often chosen for: Birthday, Anniversary, New baby, Mother's Day, Valentine's Day, Grandparents, Wedding, Memorial

Lush worlds full of wind, grass and wonder, in the great anime tradition.
Often chosen for: New year & holidays, Young readers

Bold shapes, clean colour, playful and bright, a thoroughly modern storybook.
Often chosen for: Young readers

Bold, warm and wonderfully childlike, a timeless folk-art keepsake.
Often chosen for: New year & holidays

Polished 3D-film charm, expressive faces, soft skin and warm cinematic light.
Often chosen for: Birthday

A whimsically dark fairy tale, elongated forms, moonlit blues and gentle mystery.
Often chosen for: New year & holidays

Flat primetime-cartoon humour, bold outlines, big round eyes and satirical warmth.
Often chosen for: Birthday, Best friend

Velvety soft pastel strokes, dreamy blended colour and gentle grain.
Often chosen for: New baby, Mother's Day

Delicate anime style, sparkling eyes, soft blush and a romantic glow.
Often chosen for: New baby, Valentine's Day
Restrained, closer to an illustrated book than a cartoon. These age well, and they are the safest choice when you do not know the recipient's taste.

Soft washes and tender light, the classic picture-book feeling, painted warm.
Often chosen for: Birthday, Anniversary, New baby, Mother's Day, Valentine's Day, Grandparents, Wedding, Memorial

Lush worlds full of wind, grass and wonder, in the great anime tradition.
Often chosen for: New year & holidays, Young readers

Fine etched lines and sepia tones, like a treasured book from another century.
Often chosen for: Anniversary, Father's Day, Grandparents, Memorial

Loose brushwork and dappled light, as if your story were painted en plein air.
Often chosen for: Anniversary, Mother's Day, Valentine's Day, Grandparents, Wedding, Memorial

Flat planes of colour and bold outlines in the serene ukiyo-e tradition.
Often chosen for: Grandparents

Delicate graphite drawing, intimate and quiet, like pages from an artist's sketchbook.
Often chosen for: Memorial, Young readers

Flowing lines, floral borders and gilded elegance from the Belle Époque.
Often chosen for: Mother's Day, Wedding

1950s-60s picture-book charm, textured shapes, limited inks, playful geometry.
Often chosen for: Father's Day

Calm Nordic palettes, clean organic shapes and cosy hygge warmth.
Often chosen for: New baby

Elegant continuous-line drawings, modern, intimate and gallery-worthy.
Often chosen for: Wedding
High contrast, flat colour, graphic confidence. They make a small moment look like an event, and they photograph well.

Bold shapes, clean colour, playful and bright, a thoroughly modern storybook.
Often chosen for: Young readers

Flat planes of colour and bold outlines in the serene ukiyo-e tradition.
Often chosen for: Grandparents

Grainy inks and electric spot colours with an indie-print, zine-shelf charm.
Often chosen for: Best friend

Bold, warm and wonderfully childlike, a timeless folk-art keepsake.
Often chosen for: New year & holidays

Bold inked outlines, dynamic energy and halftone shading, graphic-novel heroics.
Often chosen for: Birthday, Father's Day, Graduation, Best friend

Ben-Day dots, vivid flat colour and graphic 60s gallery punch.
Often chosen for: Graduation, Best friend

Classic black-and-white manga, expressive linework and screentone shading.
Often chosen for: Graduation

Flat primetime-cartoon humour, bold outlines, big round eyes and satirical warmth.
Often chosen for: Birthday, Best friend

1950s-60s picture-book charm, textured shapes, limited inks, playful geometry.
Often chosen for: Father's Day

Faceted geometric 3D world, crystalline gradients and modern videogame charm.
Often chosen for: New year & holidays
Deep shadow, wide framing, the look of a film still. Best when the story has real stakes in it, and usually the wrong call for a baby book.

Candlelit, moody and rich, for stories with a little magic and mystery in them.
Often chosen for: Young readers

Epic light and painterly drama, your story told like a film's concept art.
Often chosen for: Anniversary, Father's Day, Valentine's Day, Graduation

Bold inked outlines, dynamic energy and halftone shading, graphic-novel heroics.
Often chosen for: Birthday, Father's Day, Graduation, Best friend

A whimsically dark fairy tale, elongated forms, moonlit blues and gentle mystery.
Often chosen for: New year & holidays

Classic black-and-white manga, expressive linework and screentone shading.
Often chosen for: Graduation
The same information in one scan. Family tells you the register; occasions are the gift pages that currently recommend that style.
| Style | Family | Recommended for |
|---|---|---|
| Watercolour Storybook | Romantic, Children, Classic | Birthday, Anniversary, New baby, Mother's Day, Valentine's Day, Grandparents, Wedding, Memorial |
| Ghibli Inspired | Children, Classic | New year & holidays, Young readers |
| Dark Fantasy | Cinematic | Young readers |
| Vintage Engraving | Classic | Anniversary, Father's Day, Grandparents, Memorial |
| Modern Flat | Bold, Children | Young readers |
| Impressionist | Romantic, Classic | Anniversary, Mother's Day, Valentine's Day, Grandparents, Wedding, Memorial |
| Japanese Woodblock | Classic, Bold | Grandparents |
| Pencil Sketch | Classic, Romantic | Memorial, Young readers |
| Risograph | Bold | Best friend |
| Art Nouveau | Classic, Romantic | Mother's Day, Wedding |
| Folk Tale | Children, Bold | New year & holidays |
| Cinematic | Cinematic | Anniversary, Father's Day, Valentine's Day, Graduation |
| 3D Animation | Children | Birthday |
| Comic Book | Bold, Cinematic | Birthday, Father's Day, Graduation, Best friend |
| Pop Art | Bold | Graduation, Best friend |
| Gothic Storybook | Cinematic, Children | New year & holidays |
| Manga (B&W) | Bold, Cinematic | Graduation |
| Cartoon Sitcom | Children, Bold | Birthday, Best friend |
| Chalk Pastel | Children, Romantic | New baby, Mother's Day |
| Retro Mid-Century | Classic, Bold | Father's Day |
| Anime Shoujo | Romantic, Children | New baby, Valentine's Day |
| Scandinavian Minimal | Classic | New baby |
| Minimalist Line Art | Classic, Romantic | Wedding |
| Low Poly | Bold | New year & holidays |
Two ways forward. The quiz asks four questions and names one style, which is quicker than deciding. The gallery shows real spreads, which is more convincing than any description, including this one.
One. A book is illustrated in a single style from the cover to the last page, so it reads as one object rather than a folder of pictures. If you want two styles, that is two books.
You see a proof before you pay. If the style is not doing what you hoped, say so at that point and we redo it in another one. Nothing is printed until you have approved it.
Not a particular artist's work, no. We work in the 24 styles on this page. If what you liked is close to one of them, say which in your order notes and we will lean that way within it.
One clear photo per person is enough to start. More helps, especially from different angles. What matters more than the count is that the face is lit and in focus.
New styles get added now and then. Your order is fixed to the style you chose when you placed it, and that does not change afterwards.
Five short chapters and a few photos, we'll take it from there.
Create your bookNot sure which world fits? Take the style quiz